Tilo Bonow: Investor of 60+ VCs, Founder of Piabo Helping DJI, Stripe Conquer EU | YUVC Podcast #23
Description
Tilo Bonow is Founder at Piabo Communications with global clients like Stripe, Google, DJI. Meanwhile, he is an active LP in 60+ global VCs, like Headline, HV Capital, 3VC, and more.
Tilo Bonow joined YUVC to discuss the pivotal role of effective communication in the startup and venture capital ecosystem. As the founder and CEO of Piabo Communications, Europe’s leading tech PR agency, Bonow explains why 50% of startup valuation is narrative.
Eugene Foo: What are the key criteria you use to evaluate and select solo GPs for investment?
Tilo Bonow: Solo GPs who demonstrate a clear positioning and focused expertise within a specific industry, ideally showcasing a career path aligning with their chosen sector. A history of entrepreneurship is highly valued, as is the ability to effectively communicate and leverage their LP community for mutual benefit.
Now listen in for more insights! ❤
00:00 - Intro
00:57 - Exploring a Historic Office Location
02:15 - Tilo Bonow’s Background and Piabo’s Mission
03:19 - The Role of Communication in Business
06:30 - Building Trust and Transparency
08:15 - Storytelling’s Impact on Startups
14:49 - Challenges and Strategies in PR
23:49 - Piabo’s First Client and Philosophy
31:27 - Criteria for Investment Decisions
31:45 - Founder Relationships and Their Importance
32:17 - Active LP Community and Relationship Leverage
33:17 - Honesty and Transparency in Venture Capital
36:55 - Perspectives on Global Investments
37:54 - Identifying Red Flags in GPs
45:18 - Berlin’s Rise as a Startup Hub
49:06 - Challenges and Opportunities in Europe
53:14 - PR Strategies for Startup Success
56:59 - Personal Reflections and Insights
PODCAST LINKS:
• Podcast Website: https://www.whyyouvc.com
• Apple Podcasts: https://apple.co/3V4FyQN
• Spotify: https://spoti.fi/4hYSvpg
• RSS: https://bit.ly/whyyouvcrss
• Podcast Playlist: https://bit.ly/whyyouvc
SOCIAL LINKS:
• X: https://x.com/whyyouvc
• LinkedIn: https://www.linkedin.com/in/whyyouvc
• RED: https://bit.ly/whyyouvcred
• Bilibili: https://bit.ly/whyyouvcbili
• Email: whyyouvc@gmail.com
GUEST LINKS:
• LinkedIn: https://www.linkedin.com/in/tilobonow/
• Piabo: https://piabo.net/
United States
